Strategy, creative direction, identity design, print collateral, UX, and site architecture for Marqeta's rebrand.
Identity concepts and visual explorations for the Marqeta identity rebrand.
5-day start-up warp speed identity concept, design, UX, and site architecture from incomplete wireframes to deliverable PSDs. Small refinements and updates during development.
Sounder identity, interface, UX, and collateral. UX completed with Sounder founders Michael Fortson and Nancy Broden.
Availble in the App Store.
Identity concept for Glasses.com.
Identity concepts and visual explorations for Hard Rock's loyalty program.
VMWorld 2011 visual concept explorations for Larsen and final execution examples from the event.
Schwab Intelligent Technologies identity explorations for Larsen.
GDC11 Awards Program. GDCA and IGF are flipped 180° from the other, resulting in two covers and two books in one.
GDC10 Awards Program
GDC09 Awards Program
Game Developers Conference 2008 overall style, guidelines, advertising, signage, and collateral.
Game Developers Conference 2007 overall style, guidelines, advertising, signage, and collateral.
Game Developers Conference 2007 style explorations based upon the theme "Take Control."
Rebranding and graphics standards. In partnership with Jason Bucky. Photography by Christopher Irion.
Asset library, templates, print collateral, and online materials. In partnership with Jason Bucky. Photography by Christopher Irion.
Spring 2011 look book and order map style directions.
Logo and brand style presentation excerpts.
Brand style presentation directions for WCG client project.
Set of three career guides for all IDEO employees. One overview booklet, one for Support roles and another for Design. A system of charts and icons were developed to live beyond the books and integrate into other properties.
Everyday Engineering website.
Book and poster set for Forest City's Stapleton 2.0 development.
Logo, style guide, collateral, and poster for IDEOU.
Creative direction and graphic design for IDEO and their clients over the years.
Volkswagen 2010 Press Events graphics and presentation collateral. Event by Sparks.
Logo, identity guidelines, website, UI, and iconography. Brilliant site architecture and UX by Nancy Broden.
Some olde projects.
A kick-off meeting with key stakeholders to jointly fill out a creative brief. This provides background, project details, and consensus while building trust and a shared vocabulary between client and designer.
Identifying brand keywords, audience profiles, competitors' brand attributes, and general style categories.
Cycling the company's name through thousands of typefaces (looking for stylistic fits and interesting letterforms), customizing found type, and creating new letterforms.
Logomarks are explored for shape, concept, style, and typographic pairing. Designs that combine the best aesthetics and concepts are pulled for presentation. The range of chosen directions will tell a story from conservative to surprising.
A PDF presentation is created that describes the project's overview through research, highlights target audience profiles, shows a competitive logo space, highlights 3-7 directions from the explorations, shows rough color applied to each, potential audience reactions to each direction, overall concept to each design, pros & cons, potential real-world applications for reference, and all the sketches explored in creating the highlighted designs. Presentations can be in-person with hard copies or through email. Clients are always provided with their own copy of the presentation to gather their own feedback.
Recombination of different logo directions from the presentation round, refinement of specific elements and further explorations of new ideas. This stage may happen one to two times until a final design is agreed to.
Final deliverables include various vector and raster files of the full logo, type, marks and support elements. A standards manual is sometimes added to illustrate the full identity system and aid in successful implementation.
In a world of trendy designers, Lindsay Gravette stands out as an experienced professional, a straight shooter and a conceptual thinker. Lindsay’s clients don’t hire him just to “build a website” or “create a corporate identity.” They’re looking for ideas, for smart, conceptual thinking that can only come from years of experience with clients ranging from local brands to Fortune 100 companies. They’re looking for design with palpable depth. The kind that tells a story on a visceral level. The kind of design that solves creative problems and makes the soul of a brand sing. Change is a constant in the design world, but there are some designers, like Lindsay, who have the depth of knowledge to provide one constant: thorough and thoughtful reasoning that leads to truly delightful design.
Some clients include: Airbus, Bank of America, Blurb, Chronicle Books, Cisco, Charles Schwab, EFF, Facebook, Forest City, The George P. Johnson Company, GREE, Hard Rock, IDEO, Intuit, Logitech, Meyer Sound, Microsoft, N.I.C.E. Collective, Oracle, Palms, Procter & Gamble, Sparks, Sun, Tahoe South, UBM, VMware, and Yahoo!
My time is currently limited for new projects while I work as Design Director for Duncan/Channon here in San Francisco. Feel free to contact me or D/C if you have a project you would like to work together on.
Since graduating art school and moving to San Francisco in 1994. Over the past seventeen years, I've worked predominantely for myself under the name elbow (outside of two years in the mid-nineties at a couple of local design firms; long, long ago).
Not at this time. It's pretty much just a one-man band thing.
If you're a freelance illustrator, photographer, designer, or developer , say hi.
"What's the loveliest word in the English language, officer? In the sound it makes in your mouth, in the shape it makes on the page, hmm? Whadja think? ... Well now, I'll tell you: E, L, B, O, W, 'elbow'." The Singing Detective by Dennis Potter